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+Desmond Nwosu was the owner of
Netmediablog for some years. He built the blog
from scratch and tried to do everything right
from day 1. The blog was his baby. He invested
countless number of nights on that blog and
ensured to maintain a certain standard and
quality. He never really knew he could sell it
for some millions of Naira now.
As a graduate of Industrial chemistry without a
job, that blog was fetching him some monthly
income especially via sponsored posts and
Google Adsense . Along came this job offer he
couldn’t turn down, then he decided to sell the
blog because he was finding it hard juggling the
two since his new job is time demanding.
After sending me the link to confirm the sale of
the blog, with the price on Flippa, I requested
he share his experience with us. So, below are
what he said he learnt building Netmediablog
and how you can also build a blog you could
sell for some good money someday.
Content:
Content they say remains the king on
the internet. If you ever have in mind
to sell your blog someday for some
good money then you have to take
your content quality seriously. No one
will want to buy a blog with poor
quality contents. Always ensure to
publish only quality contents that
adds value to your blog, the type of
content people will be glad to return
to. Avoid copy and paste, learn to
churn out original quality content on a
regular basis and someday you could
make some good money out of it even
if your site earning is not that much
today.
SEO:
No one wants to buy a site he will
spend huge amount of money to
advertise for traffic. Getting your SEO
right can make a big difference in the
amount you can sell that blog
someday. Obey the SEO rules and
avoid all black hat or short cut
methods. Build the right backlink
profile for your blog via blog
commenting and guest posting on
other quality blogs. Naturally you will
also be able to earn good backlink
from other reputable sites if your
content quality is good. Optimize your
content to rank for the right keywords
and your blog will get good search
engine ranking and traffic and this
could be the selling point of your blog
someday.
Analytics:
Always measure your site analytics
using the best analytics tool out there.
Flippa and other site selling websites
trust Google Analytics, so ensure to
add analytics code to your blog today
and track your analytics especially
bounce rate and traffic sources. No
one will want to buy a site with high
bounce rate as such traffic could be
from bots or paid sources. Any site
buyer will want to see how your
visitors interact with your site, where
they go to from your site, how long
they stay on your site, what they do
when they come to your site etc. and
all these can be tracked with Google
Analytics. So ensure to add analytics
code to your site and track your site
behavior, use the data to improve
your site where it is lacking so you
don’t find it hard to sell your site
someday.
Earnings:
Another thing a potential site buyer
will consider before placing bid to buy
your site is earnings. If your site
makes good earnings you are bound
to sell it very high but if it is not, then
you may have a little problem there.
But don’t worry there is a solution.
Even if your site earnings is not that
super, you can still sell that site for
some good money. Simply highlight
the potentials of the site and admit
you couldn’t push it to its full
potentials. Because you are not
earnings well with your site doesn’t
mean someone else can’t. Maybe
there is something you are not doing
so well.And the only way to show your
site has good potential is to keep its
quality high on content and traffic.
Before someone decides to buy a site
for some huge money, they have also
seen the potential in it, so highlighting
such potentials can encourage them
to go on and pay you some good
money for the efforts you have put
into building the site over time.
Challenges most people face selling
their blogs
Some of the challenges most people
face selling their blogs is how to
collect their money after selling it. I
know some of you have foreign PayPal
accounts with some fake details such
as names and addresses. It will be
risky to use your PayPal for huge
transactions because PayPal may
freeze your account and ask you to
verify the ownership of your account.
But don’t worry, Flippa.com now uses
a new escrow service called
PromisePay that works for Nigeria
and other countries in the world. I
didn’t have to Risk using Paypal as
some fake buyers could demand for
their money back. Escrow is the best
method to get your money after
selling your site provided you have a
dorm account here in Nigeria. I will
always recommend GTB dorm
accounts though.
Advice to bloggers:
You may not have seen the future of
your blogging career yet but along the
line things may change and you may
want to bow out of blogging, wouldn’t
it be great you retire with some good
money from all your blogging efforts?I
hope you can follow my guide here
and build yourself a blog that can sell
for some millions someday.
Some day you may have to bow out of active
blogging just like Desmond have done, it could
be as a result of a job or any other thing. The
big question you have to ask yourself now
should be “what then happens to my blog?”
What will happen to all the energies you
invested on the blog, all the countless sleepless
nights, all the internet subscription money and
the rest? Will you just let it all die away or
would your blog worth something you can sell
for some good money?
I hope to hear from you...
NB: You can connect with Desmond on
Facebook here .
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