Within 10 minutes of drinking one 330ml can of regular coke, 10 teaspoons of sugar will rush into your internal system, which is more than the recommended allowance for one day
Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs. What nonsense! I can’t even figure out why the guy at the pet store puts 75 cat food cans in one bag and a tiny box of treats in another so that I lurch to my car leaning to one side. How can I possibly summarize human psychology in a few bullet points? People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling copy.
David Hibbard Co-founder, Dialexis; Author, SOAR Selling Getty "If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it," - Albert Einstein A perspective.... Engineer: I don't think of myself as a salesperson, probably because my title says Engineer. I don't meet with a prospective account with the mindset that I'm supposed to sell something; I meet because I'm there to solve a problem and I'm interested in
Myth: Sexual Assault is caused by lust or uncontrollable sexual urges and the need for sexual gratification. Fact: Sexual Assault is an act of physical violence and domination that is not motivated by sexual gratification. Myth: Once a man gets sexually aroused, he can't just stop. Fact: Men do not physically need to have sex after becoming sexually excited. Moreover, they are still able to control themselves after becoming aroused. Myth: Women often lie about sexual assault or falsely accuse someone of sexual assault. Fact: Statistical studies indicate false reports make up two percent or less of the reported cases of sexual assault. This figure is approximately the same for other types of crimes. Only one out of 10 rapes are actually reported. Sexual Assault by someone the victim knows are the least likely to be reported. Myth: Women provoke sexual assault by their appearance. Sexual attractiveness is a primary reason why a perpetrator selects a victim. Fact: Perpetrators do not
Myth: Sexual Assault is caused by lust or uncontrollable sexual urges and the need for sexual gratification. Fact: Sexual Assault is an act of physical violence and domination that is not motivated by sexual gratification. Myth: Once a man gets sexually aroused, he can't just stop. Fact: Men do not physically need to have sex after becoming sexually excited. Moreover, they are still able to control themselves after becoming aroused. Myth: Women often lie about sexual assault or falsely accuse someone of sexual assault. Fact: Statistical studies indicate false reports make up two percent or less of the reported cases of sexual assault. This figure is approximately the same for other types of crimes. Only one out of 10 rapes are actually reported. Sexual Assault by someone the victim knows are the least likely to be reported. Myth: Women provoke sexual assault by their appearance. Sexual attractiveness is a primary reason why a perpetrator selects a victim. Fact: Perpetrators do not