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12 Tips for “Psychological Selling”

Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs. What nonsense! I can’t even figure out why the guy at the pet store puts 75 cat food cans in one bag and a tiny box of treats in another so that I lurch to my car leaning to one side. How can I possibly summarize human psychology in a few bullet points? People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling copy.

Selling Tips From the World's Best Salesperson -- the Engineer

David Hibbard Co-founder, Dialexis; Author, SOAR Selling Getty "If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it," - Albert Einstein   A perspective.... Engineer: I don't think of myself as a salesperson, probably because my title says Engineer.  I don't meet with a prospective account with the mindset that I'm supposed to sell something; I meet because I'm there to solve a problem and I'm interested in

Myths and Facts

Myth: Sexual Assault is caused by lust or uncontrollable sexual urges and the need for sexual gratification. Fact: Sexual Assault is an act of physical violence and domination that is not motivated by sexual gratification. Myth: Once a man gets sexually aroused, he can't just stop. Fact: Men do not physically need to have sex after becoming sexually excited. Moreover, they are still able to control themselves after becoming aroused. Myth: Women often lie about sexual assault or falsely accuse someone of sexual assault. Fact: Statistical studies indicate false reports make up two percent or less of the reported cases of sexual assault. This figure is approximately the same for other types of crimes. Only one out of 10 rapes are actually reported. Sexual Assault by someone the victim knows are the least likely to be reported. Myth: Women provoke sexual assault by their appearance. Sexual attractiveness is a primary reason why a perpetrator selects a victim. Fact: Perpetrators do not
Myth: Sexual Assault is caused by lust or uncontrollable sexual urges and the need for sexual gratification. Fact: Sexual Assault is an act of physical violence and domination that is not motivated by sexual gratification. Myth: Once a man gets sexually aroused, he can't just stop. Fact: Men do not physically need to have sex after becoming sexually excited. Moreover, they are still able to control themselves after becoming aroused. Myth: Women often lie about sexual assault or falsely accuse someone of sexual assault. Fact: Statistical studies indicate false reports make up two percent or less of the reported cases of sexual assault. This figure is approximately the same for other types of crimes. Only one out of 10 rapes are actually reported. Sexual Assault by someone the victim knows are the least likely to be reported. Myth: Women provoke sexual assault by their appearance. Sexual attractiveness is a primary reason why a perpetrator selects a victim. Fact: Perpetrators do not

Stop Smoking The no-butts MoneySaving guide

By Jenny     Now is the time to quit - not least because as well as being extremely damaging to your health, smoking is also extremely damaging to your wealth! You could easily save thousands, not just on the cost of cigarettes, but also on insurance products. There are heaps of tips in this guide to help you quit, plus we’ve even more help on the forum’s Stoptober 2015 page, including a Q&A with comedian and Stoptober ambassador Al Murray. In this guide...

WHAT A HUSBAND NEEDS FROM A WIFE IS NEVER SEX. By: B.I.C. Abeiku Okai.

Sex is an important element in marriage and until there is sexual intercourse between a husband and a wife, the marriage is not yet spiritually recognized. This shows how important sex is in marriage. When you look at how aggressive men are towards sex you may think that what a man needs from a woman is sex. Of course, if he has not married you yet or he does not really intend to marry you what he will need from you is nothing above your body. But if he really intends to marry you or if you guys are already married sex is never what he needs from you - maybe let me say it better; "WHAT A MAN NEEDS MOST FROM A WOMAN IS NOT SEX." Many young girls think because they are sexually active and experience they will easily be married and have their husbands loving them. And when a man approaches for marriage they think the greatest asset they have to show the man is sex. Others also think once they are giving out their bodies it means they are giving